Key Responsibilities:
Develop and execute a personal branding strategy aligned with the founder’s vision, product roadmap, and business goals.
Create engaging content for platforms like LinkedIn, Twitter (X), Medium, podcasts, and YouTube, focused on tech trends, startup insights, leadership, and product narratives.
Craft thought leadership articles, posts, and scripts in the founder’s voice, reflecting authenticity and expertise.
Manage a publishing calendar and coordinate with internal teams (marketing, design, product) and external freelancers (writers, video editors).
Amplify the founder’s presence at industry events, conferences, and speaking engagements through pre- and post-event content.
Monitor digital presence and engagement analytics, and iterate based on performance insights.
Stay on top of tech trends, founder stories, and startup ecosystem updates to drive timely and relevant content.
Oversee community engagement across platforms, ensuring responsiveness and consistent tone.
Requirements:
2–5 years of experience in brand strategy, content marketing, or communications—preferably in tech or startups.
Strong writing and storytelling skills, especially in simplifying complex tech concepts.
Deep understanding of the startup world, founder journeys, and emerging technologies.
Familiarity with digital platforms and content formats (LinkedIn threads, Twitter posts, long-form blogs, videos, podcasts).
Ability to manage multiple content pipelines and meet tight deadlines.
Experience with analytics tools and performance tracking.
Nice to Have:
Past experience working with founders or tech influencers.
Knowledge of SEO and social algorithms.
Exposure to venture-backed startup environments.